What is SEO? A Detailed Guide

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SEO refers to the work done in search engines to influence the search results ranking of a website. These studies aim to make the website better understood by search engines and placed in a higher ranking. SEO is based on many factors such as the quality of the content, keyword usage, link structure, and its purpose is to ensure that the website has a higher ranking in the search results. In this way, it is possible to increase the number of people who visit the website and therefore get more traffic.

First of all, I want to emphasize the importance of SEO. Nowadays, the competition on the internet is quite high and search engines work to ensure that users reach the information they are looking for in the fastest and most accurate way. Therefore, search engines pay attention to the content, structure and other features of websites while ranking results related to the words that users are searching for. Therefore, by doing SEO work, you can ensure that your website is better understood by search engines and placed in a higher ranking.

Below, I suggest a few main topics that will help you with your research on seo:

Keyword research:

Keyword research is one of the most important steps in SEO. In this step, you need to determine which words your target audience is searching for. For example, if you have opened an e-commerce site and your target audience is young people, you can research words like "beautiful dress. This way, giving your website content more of these words can help you achieve a higher ranking in search results.

Content Quality

Content Quality Seo it is an important factor in their work. Search engines examine the content of websites to ensure that users can access the information they are looking for in the most accurate way. Therefore, the content of your website, the correct use of keywords, should be of high quality and original.

Connection Structure

Connection Structure Seo it is an important factor in their work. Search engines review the links they give to websites and rank them according to the number and quality of those links. Therefore, by adding quality and original content to your website content, you can ensure that other websites link to you as well. Also, the links you provide to other websites within your website are important. These links show search engines that you trust the content of your website, which can help you achieve a higher ranking in search results.

Meta Tags

Meta tags are background information of web pages and are read by search engines. Meta tags summarize the content of the webpage and are displayed in the search results. Therefore, by using meta tags correctly, you can ensure that you get a better ranking in the search results of your website.

Speed of Your Website

The speed of your website Seo important in their work. Search engines rank fast loading websites better and therefore, increasing the speed of your website should be part of your SEO efforts.

Mobile Compatibility

Nowadays, the use of mobile devices such as mobile phones and tablets has become quite common, and therefore, it is important that websites are also conveniently available on mobile devices. Search engines rank mobile-friendly websites better, and therefore, your website should be a part of your SEO efforts.

Social media

Social media platforms are an effective tool in providing traffic to websites and therefore, by using your website's social media accounts effectively, you can attract visitors to your website. It is also possible that the shares you make on social media platforms will be displayed in the search results.

Google Analytics and Google Search Console

Google Analytics and Google Search Console are free tools that help you track the performance of your website. With these tools, you can find out the number of visitors to your website, where visitors are coming from, which pages they visit the most, and more. With this information, you can better understand the functioning of your website, making your SEO efforts more effective.

Umit KOSE
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