What is SEO? A Detailed Guide

SEO refers to the work done in search engines to influence the search results ranking of a website. These studies aim to make the website better understood by search engines and placed in a higher ranking. SEO is based on many factors such as the quality of the content, keyword usage, link structure, and its purpose is to ensure that the website has a higher ranking in the search results. In this way, it is possible to increase the number of people who visit the website and therefore get more traffic.